content strategy
Narrative Spine for Quarterly Campaigns
Shape a single storyline that threads blogs, social, and email without repeating yourself.
₩420,000 · informational only · see Money-Back Policy
4 weeks · async + 2 live labs · Hybrid cohort
Overview
Teams leave with a reusable narrative map, channel-specific beats, and a workshop-tested ritual for refreshing the spine each quarter. We work from your real backlog, not canned examples.
What ships inside this module
- Live teardown of two live briefs from your team
- Channel beat sheets with tone guardrails
- Peer review pairs with rotating coaches
- Shared Notion workspace with templates
- Office hours for async questions for 14 days
- Checklist for stakeholder sign-off
Outcomes we check
- Publish a three-month storyline with owners per beat
- Cut duplicate messaging by aligning to one spine
- Run a 45-minute editorial sync using the new map
Lead mentor
Haneul Kwak
Training Director focused on operational storytelling for distributed teams.
Participant questions
Includes an honest limitation in each cohort FAQ set.
No finished copy is included. You draft; we coach structure, angles, and reuse paths.
That is expected. Week one is triage; messy inputs are part of the exercise.
Pauses longer than 10 days are not supported because peer review pairs rely on continuity.
Experience notes
The beat sheet from week two still anchors our sprint reviews.
Wish we had one more async template for partner emails, but the live labs were sharp.